What is Digital Growth Marketing and Why Is It Important?
Over the past two years, the term “growth marketing” has been popular, but what does it really mean? Growth marketing is using digital marketing strategies, analysis, personalization, constant improvement, and technology breakthroughs to draw in, hold on to, and grow a client base.
You may maximize the growth of your business by creating and distributing targeted marketing messages to your leads, prospects, and existing customers at the appropriate times.
In this article, we take a look at the ins and outs of digital growth and why this tactic is the future of marketing and business growth.
What is Digital Growth?
Repetitive chores like email blasts, PPC ads, and material that uses the same internet keywords are all part of traditional marketing. Naturally, there will be some benefits from this, but in the digital era, customers can easily get resentful if lead nurturing and personalization are lacking.
However, growth marketers employ digital growth tactics that let them test out various online channels and transformative approaches; they are all based on analytics and testing to figure out the most effective way to use the marketing budget.
This is accomplished through the use of revolutionary marketing technologies, such as CRM platforms that give room for A/B testing and marketing reporting, giving insight into which methods are effective and which ones require modification. These technologies can also be used to segment prospects and move them through the purchasing cycle, which can boost revenue and expand a company.
Growth marketing and CRM technology are closely related since the former enables individualized online campaigns to be implemented across platforms, while the latter can be tailored to meet specific business objectives and controlled from a single location.
We shall list the key elements that comprise a growth marketing strategy below.
What Tactics Make Up a Growth Marketing Strategy?
- Customer Lifecycle or Customer Journey
A customer lifecycle refers to the journey your potential customers take as they learn more about your business, engage with your company and convert into customers. There are three important elements of the customer lifecycle that growth marketers focus on and these are:
- Attraction/Activation
- Care
- Initiation again
Due to their distinct campaigns and contribution to the entire consumer experience, each of these stages is important.
- A/B testing
Randomized experiments make up A/B testing, a type of user experience testing. This covers two-sample hypothesis testing as well as statistical hypothesis testing. One of the key components of a successful growth plan is A/B testing, which can be applied to a variety of marketing initiatives, such as social media ads, email campaigns, and landing pages.
In essence, you can determine which campaign variation is most effective for lead generation and engagement by implementing A/B testing. Your marketing team can then use this data to refine upcoming efforts for even better outcomes.
- Cross-Channel Marketing
Creating a strategic channel to reach your target audience is the goal of cross-channel marketing. This covers search engine marketing, in-app messaging, social media marketing, email marketing, and social media marketing. When implementing cross-channel marketing, you must determine which marketing channel is most effective for each specific lead or existing consumer. For instance, LinkedIn and email marketing are great if you are in the B2B sector. If you are trying to reach Gen-Zers, your marketing budget could be better off going toward TikTok marketing. But it’s more complicated than that.
CRM technology allows you to track and evaluate individual leads, as well as design and launch the most customized marketing campaigns by creating automated programs based on each lead’s unique actions and behaviors. This implies that you will simply guide your target audience through the buying funnel by reaching them at the correct moment with the right message.
The Wrap Up
It is best to avoid exerting too much pressure when trying to draw in leads and customers. Rather, you should implement an inbound marketing strategy that aims to move the customer through the buyer’s funnel. Understanding the needs of the modern customer, digital growth collaborates with disruptive technology and creativity to achieve all of the aforementioned goals in the most creative ways possible.
How We Can Assist
Growth is the most crucial word in the business world. If anything, standing motionless is a step backwards and should never be considered an option.
Opportunities arise from growth. Power is growth. Efficient, rapid, and sustainable expansion is the ideal. That’s what we do.
Disclaimer: Above all information is for general reference only and sourced from internet, before making any kind of decision please visit the authorized websites of authorities and service providers.