5 Best Digital Marketing Experts and Online Marketing Influencers to Follow in 2024
There is a lot of noise on the internet. Due to the social media boom, more and more people are using their platforms to promote their own brands. It’s now a place to exchange wise business advise in addition to posting funny cat memes and personal images.
Here are five prominent voices on social media that you should follow to make sure you’re getting information you can rely on and use to grow your business. These authorities on digital marketing offer their best advice on how to emulate them and establish your own company and brand.
Reasons Why You Should Follow Digital Marketing Experts
There is a lot of noise on the internet. Due to the social media boom, more and more people are using their platforms to promote their own brands. It’s now a place to exchange wise business advise in addition to posting funny cat memes and personal images.
Here are five prominent voices on social media that you should follow to make sure you’re getting information you can rely on and use to grow your business. These authorities on digital marketing offer their best advice on how to emulate them and establish your own company and brand.
⇐ Useful Content– Marketing professionals frequently share their knowledge gained from their own prosperous experiences through podcasts and blog entries.
⇐ Competitive Edge– Experts in digital marketing prefer to share trends they believe will catch on. By keeping up with them on social media, you’ll have an advantage over your rivals and be able to adopt these trends sooner, keeping you competitive in a rapidly changing digital landscape.
⇐ Free Advice– Marketing gurus typically give out their knowledge without charge. Information is helpful for both novices and seasoned digital experts. There are several topics covered, including expert comments, news from the sector, and information regarding marketing strategies for new and established firms. To get started, simply sign up for an email newsletter. You can just wait for their next social media post if you don’t want to give them your email address. It’s cost-free. All you need is some time to read or hear the material.
List of the Top 5 Digital Marketing Experts To Follow in 2024
Neil Patel
Neil Patel, regarded as one of the top eCommerce influencers, co-founded marketing and analytics tools in addition to a multi-national, multi-award winning digital marketing agency. In fact, he founded one of the top 100 most innovative companies, according to Entrepreneur Magazine, and both Barack Obama and the United Nations have acknowledged his prowess in entrepreneurship.
In addition to his business acumen, he is well-known for his opinions on digital marketing. As a digital marketing expert, he has worked with well-known companies like Amazon and Salesforce, as well as global brands like Amazon.
Why you should follow him:
- His marketing blog receives millions of monthly visitors, demonstrating his deep understanding of SEO and content marketing;
- He has spoken at hundreds of conferences worldwide, including significant growth marketing conferences; and
- He frequently shares free content, such as podcast episodes and online digital marketing training courses.
Rand Fishkin
Moz offers marketing software solutions. Following the founding of Moz, he co-founded the independent game developer Snackbar Studio and the market research and audience analytics platform SparkToro. In his book Lost and Founder, which is about the startup scene, he also describes the process of founding these companies.
In addition to writing about his experiences in the field of digital marketing, he frequently gives keynote speeches on marketing and entrepreneurship. His bio states that one of his main areas of interest is assisting others in enhancing their marketing.
Why you should follow him:
- He has been highlighted in a few listicles, such as Businessweek’s 30 Under 30.
- He founded a multimillion dollar business.
Gary Vaynerchuk
Make sure to tune into and follow GaryVee if you want to remain up to date on the newest trends in marketing. He calls himself a “serial entrepreneur,” having co-founded several companies, some of which were bought out by companies like Constellation Brands and American Express.
Regarding marketing, well-known figures have also been drawn to his live Q&A series on Facebook and Instagram. Among the famous visitors that have shared the stage with #AskGaryVee are Tony Robbins, Simon Sinek, and Casey Neistat. In addition, he has made appearances on national television alongside Ellen Degeneres and Conan O’Brien.
He also collaborates with international businesses including Toyota, Johnson’s, and Unilever in his capacity as CEO of VaynerMedia, a worldwide creative and media agency. In addition to his enormous internet presence, he has built this organization to be present in over 1,000 places.
Why you should follow him:
- He has authored several best-selling books in the New York Times
- He is listed in Fortune’s list of the 50 Most Influential People in the NFT Industry.
- In total, he has over 40 million followers across all social media platforms.
Ann Handley
Long before digital marketing became popular, Ann was involved in the content creation process. Prior to helping co-found ClickZ.com, one of the first websites dedicated to digital marketing, she worked as a writer and editor for several consumer and business-oriented periodicals.
She writes a lot, both offline and online. She has written for magazines, as well as co-written and written best-selling novels.
She is a keynote business speaker in addition to being a writer. Leaning on her two decades of experience, she empowers marketers to become leaders while also assisting corporate leaders in optimizing their digital marketing strategy.
Additionally, hundreds of millions of marketers trust MarketingProfs, a company that offers marketing education, where you can find her. She is in charge of all professional training and education materials here.
Why you should follow him:
IBM recognized her as one of the few individuals influencing modern marketing, and Forbes called her one of the top thought leaders.
Larry Kim
Larry Kim wears numerous hats, including CEO, founder, and blogger. In addition, he is considered a master in each of these roles.
He’s been named Search Marketer of the Year by PPC Hero, Search Engine Land, and the US Search Awards. The US Senate and House of Representatives have acknowledged his entrepreneurial abilities for expanding Boston’s job sector.
Customers.ai, his most recent business endeavor, was started by him to assist companies in cutting back on paid advertising. Customers.ai helps users turn website visitors into leads by providing retargeting and visitor identification services. WordStream, his initial business, is still operating well and was purchased by Gannett in 2018 for a sum of $150 million.
Why you should follow him:
In addition to becoming a guest lecturer at MIT, Harvard, and Boston Universities, he built two incredibly successful businesses.
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Conclusion
Whether you work as a digital marketer or own a business, it’s critical that you keep learning new things about marketing to stay ahead of common, expensive blunders. Keeping abreast of the most recent developments in marketing will enable you to stay one step ahead of your competitors and optimize your campaigns.
To do that, following a few digital marketing gurus is one of the greatest strategies. You will be able to obtain more than just dry facts because they usually present practical insights in an entertaining manner.
Disclaimer: Above all information is for general reference only and sourced from internet, before making any kind of decision please visit the authorized websites of authorities and service providers.